The Trump retail boycott, spearheaded by the #GrabYourWallet campaign, is very effective. Social media's power to inform people and inspire social action has successfully generated the masses to boycott certain retailers carrying Trump brands. Adam Chandler of The Atlantic writes that boycotted retailers have yielded to growing consumer pressure to drop Trump brands just to get taken off the boycott list.
The boycott against retaliers selling Trump brands is not working. In fact, writes Pete Evans at CBC News, politically driven boycotts tend to be misguided and ineffective because one company can end up being targeted by two opposing protest groups. More often than note, says Evans, a retail boycott just gives opponents a list of companies to support, thereby making up for the boycotters' lost sales.