Google’s secretive algorithm has long reduced traffic to conservative sites while promoting liberal ones, asserts Paul Bolyard of PJ Media. Several investigations into how its search engine operates have found that it favors left-leaning sites. When keywords like “Trump,” “gun control” or “Black Lives Matter” are typed in, overwhelmingly liberal articles are presented. Google, which keeps secret how exactly its constantly-changing search algorithms work, is subtly ensuring that conservative voices are heard less. This risks stifling the First Amendment and free exchange of ideas, which are essential to American democracy.
The notion that Google is purposefully throttling traffic to right-wing sites due to its allegedly liberal ideals is wrong, writes Alexis C. Madrigal of The Atlantic. Its algorithms rank sites by their adherence to journalistic standards. Good reporting, in-depth analysis, using solid sources and other factors affect this ranking. The fact that The New York Times and The Washington Post employ over 1,000 journalists together is bound to make them appear more prominently than small right-wing outlets. Google is not discriminating against conservative opinions, it simply rewards high-quality journalism and direct reporting.