President Trump is hurting Twitter. His constant flow of Tweets are so provocative and newsworthy that they end up being shared on other news sources and social networks, which prevents users from having to engage with Twitter to read what the President has to say. More harmful to Twitter, says Sam Sanders at NPR, is that advertisers are increasingly hesitating to advertise on the platform due to the growing prevalence of negative and abusive discourse taking place, which is inappropariate for their brands.
President Trump is giving Twitter a boost. While the social network has had difficulties competing against Facebook and others to be used on a daily basis, Trump's constant flow of Tweets has increased the number of users who engage with it every day, writes Brooke Crothers in Fox News.com. Plus, says Crothers, Trump's constant news communications and announcements via Twitter have highlighted the platform's value of enabilng users to react in real time. Over the last year, Twitter has seen an increase in downloads onto mobile devices.