The CEO of Papa John’s, John Schnatter, is correct with his statement that the NFL kneeling protests has affected his company’s revenue, asserts Bre Payton of The Federalist. Papa John’s is the official pizza partner of the NFL, which sponsors countless ads that are shown during games. As the viewership of football games has declined, so has the amount of people that saw the company’s ads. Twenty-six percent of people that watch fewer NFL games this season state that it’s because of the ongoing kneeling protests. While there may be contributing factors, Schnatter is right in blaming lower revenues on kneeling football players.
Beside being wrong, John Schnatter’s decision to blame Papa John's falling revenue on the NFL kneeling protests was an extremely poor decision, infers Tom Kaiser of The Franchise Times. First of all, there are countless external factors that could have caused Papa John’s to sell less pizzas. Their competitors have been outdoing them in many areas. Domino’s marketing and investment in innovative technology is giving it a strong edge while Pizza Hut is making strong gains. But none of this was as damaging as Schnatter’s own words, which made shares fall dramatically and reduced his own net worth by over $70 million.