Instagram Stories is muscling Snapchat aside by exposing its large user base to new and better video-based features, writes Jeff Ihaza of The Outline. He infers that Instagram has taken what Snapchat did and improved it by blending it with its own picture-based app to draw users in. Instagram Stories has allowed many celebrities already using its platform to reach fans in a new way, fueling its numbers beyond Snapchat’s. It has outdone Snapchat, making its Stories feature more intuitive and addictive. Ihaza suggests that unless Snapchat manages to innovate further, Instagram will leave it in the dust.
Claims that Instagram Stories is taking over Snapchat’s niche are overblown and belie the apps' differences, holds Taylor Lorenz of Medium. Instagram Stories inflates its numbers since many of the people that watch its videos don’t actually use the feature and, instead, stay on the classic Instagram. Snapchat maintains its loyal user base, which consumes and creates content, with innovative video messaging among friends. Instagram Stories, meanwhile, creates more superficial content based on its pre-existing app. Lorenz writes that Snapchat’s uniqueness means it has little to worry about.