Banning adult content from its site might send Tumblr down the path to obscurity that LiveJournal, an early social networking site, went down, infers Bijan Stephen of The Verge. The latter, an early powerhouse in the times of Myspace, saw its user base dwindle after deciding to ban any pornographic content. The change was likely decided by Yahoo, as adult content cannot spread ads as successfully. But Tumblr users aren’t happy; already content-policing bots are flagging huge amounts of user content, even if it’s not pornographic, which has caused much distress. Content creators and consumers are likely to leave Tumblr en masse now.
Tumblr will most likely survive banning adult content from its website, holds Cates Holderness of Buzzfeed News. The unique content its users generate, as well as its decision not to fill feeds with ads like Facebook and others do, will ensure its survival. It fosters strange but unique and unapologetically weird groups, like K-Pop fans and fan fiction enthusiasts. An intimate space is created online, where genuine discussions flow in ways unlike in other websites. If the site does eventually fade away, it will be because of bigger forces like Instagram and Twitter gobbling up users, rather than its new policy on adult content.