Heineken’s “Worlds Apart” ad succeeds where Pepsi’s Kendall Jenner ad failed by soberly addressing how polarized our society is, writes the Guardian’s Elle Hunt. She implies that Heineken’s ad is genuine and thought-provoking, compared to Pepsi’s whitewashed and generic commercial. What makes the former so special is that it sends a constructive message to both conservative and liberal viewers, exposing how animosity has hampered constructive dialogue. By reminding us that everyone is human, Heineken invites us to put our differences aside and engage with each other, notes Hunt.
The Heineken ad is even worse than Pepsi’s because it puts bigotry and ignorance on an equal footing with progressive political beliefs and the existence of transgender people, asserts Kara Brown of Jezebel. She suggests that by contrasting these people’s views it appears that both sides have something to bring to the table and that there’s a neutral middle ground to be reached, which is absolutely not the case. Global warming and trans people’s humanity are non-negotiable, declares Brown. She argues that Heineken’s ad falls apart worse than Pepsi’s because it so self-righteously claims the intellectual high ground.