Proving her media savvy, within one day, Beyonce's pregnancy announcement on Instagram became the platform's most-liked post of all time. Andrew Flanagan at NPR shows that Beyonce knows how to channel the power of her brand for her own benefit. Using Instagram once again, as she did to announce previous projects, and as her post was part of a larger pregnancy photo shoot displayed on her website, Beyonce is using this announcement as another way to promote her image, brand and upcoming appearances.
By deciding to announce her pregnancy on February 1st, the first day of Black History Month, Beyonce made a cultural statement. Instead of responding to President Trump's self-referential speech at his Black History address, Beyonce instead chose to use social media to share a piece of positive news, thus changing the public conversation and tone, according to Tobi Oredein of The Debrief. Oredein also says that her post was a way to show other African Americans, particularly women, that it is possible to keep control over your own narrative.