While controversial, Nike made the right choice in supporting Colin Kaepernick and making him its brand ambassador, infers Bruce Arthur of The Hamilton Spectator. The currently contractless NFL quarterback was ‘blackballed’ by the industry, cut off from having a job because of the political stance he took. A big company like Nike coming to his support signals that it’s okay to stand up for what one believes in. The campaign looks to the future, understanding that young people are more liberal while the old remain conservative. Critics of the athlete willfully misunderstand what Kaepernick is actually protesting against. Nike supports progress.
Nike making Colin Kaepernick its brand ambassador vastly exaggerates the quarterback’s sacrifices and achievements, writes Ben Shapiro in Newsweek. His kneeling protest commenced when he was already a bench player with the San Francisco 49ers. He rejected the Broncos’ contract offer because it wasn’t lucrative enough. Not having a new team is mainly due to his below-average quality as a player. This stands in strong contrast to the real sacrifice of Muhammad Ali, who went to jail and lost five years of his career for not joining the Vietnam War. Ultimately, this is a calculated PR campaign set to make Nike money through controversy.