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How special was Starbucks’ Unicorn Frappuccino?

Unicorn Frappucino was highly unhealthy

It was an immense marketing success

 Getty: Justin Sullivan / Staff

Starbucks’ latest themed drink, the Unicorn Frappuccino, is a highly unhealthy calorie bomb, argues Korin Miller of Yahoo News. She highlights that a "grande"-sized 16-ounce cup of it contains 410 calories as well as almost twice the sugar of an adult’s recommended daily limit. It’s playful name and color that made it so popular has attracted scores to drink it and ignore the health setbacks it poses, suggests Miller. She points out how dangerous the drink could be, particularly as consuming so much sugar as a liquid strongly increases the likelihood of overeating due to the inevitable sugar crash, as well as weight gain and diabetes.

Keep on reading at Yahoo News

The Starbucks Unicorn Frappuccino was a huge marketing triumph, no matter what setbacks might arise, infers Erica Alini of Global News. She writes that by making it a temporary drink Starbucks created a unique sense of urgency to consume it before it was no longer available. The visually attractive colors of the drink encouraged customers to share it on social media, creating the huge buzz that we have been experiencing. This has been free advertising for the company, creating a huge influx of customers, to the extent that baristas have been complaining about handling too many orders for it, claims Alini.

Keep on reading at Global News
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