Trump showed his political naiveté by hiring the incompetent Scaramucci based on loyalty and smooth-talking rather than qualifications, argues Tom Krattenmaker for USA Today. Scaramucci showed a major lack of judgement by calling a journalist and laying into his colleagues in a profanity-filled rant. Communications is a craft that involves shaping the media dialogue to one’s benefit, something Scaramucci has disastrously failed at already. Yet he will likely keep his job because Trump doesn’t value competence but fidelity. He blames the media while providing them with the ammunition for their bombshells.
Scaramucci’s appointment as the White House communications director was smart as it serves as a distraction for the media, infers the Daily Kos. The president's ultimate goal is to aim the press spotlight at topics that don't hold much political weight while bigger issues remain in the shadows. For example, federal protection of LGBT individuals is currently being undone, which has quietly passed under the public's radar. Scaramucci was hired because of his loyalty; he will say anything to keep in the media’s headlines. He is unashamedly arrogant and provocative, going further than Spicer’s stammering feigned ineptitude.