Recently more information has emerged about the role Cambridge Analytica had on the US election through Facebook. It's a bombshell that must result in new regulations for the social media giant, according to Roger McNamee and Sandy Parakilas of The Guardian. This data was used to influence the outcome of the 2016 election, undermining America’s democracy. Both companies involved created a system that allowed users’ private data to be harvested and then used by the Trump campaign. Even though this process broke Facebook’s regulations, nothing was done to stop it. This must result in big changes.
The recent revelations about Cambridge Analytica’s use of Facebook data to map the US electorate is not as revolutionary or groundbreaking as some have claimed, asserts Michael Brendan Dougherty of National Review. The Obama campaign made use of Facebook’s information in a very similar way, steering its own electoral campaign with it. Without direct consent, millions of people’s data was harvested. The current outrage mainly stems from the fact that this process benefited a Republican candidate. It’s not a new thing. Silicon Valley is simply upset that its tools got used to further conservative ideas.