While the web was meant to broaden our horizons, the opposite has happened. Social media’s filter bubbles, a fragmented media landscape, fake news, click baits and the drive to personalization have all narrowed our views.
Through its mission to open minds, The Perspective seeks to counter the growing polarization that people all over the world are experiencing (Brexit, the 2016 US presidential election, etc.).
The website displays two sides of current events, historic and classic debates, employing design and psychology to make it easier to consider ideas that are different from your own.
The site’s features are designed to persuade readers to consider ideas threatening to their worldview:
Trending Perspectives (NEWS)–
We scour the web to find worthwhile contradictory or enriching articles/videos on daily hot topics which we display side by side. Users can read, vote, comment, and play.
The Big Debates –
Original articles, presenting two sides of a classic debate, but researched and written in a way that appeals to the values of those who might be opposed to it.
Subjective Timeline (HISTORY)–
We take on the biggest ongoing conflict and design a timeline that shows how the same milestones are perceived by both sides who took part in it.
The Perspective Challenge –
A gamified platform where you get to influence someone you know and “pay” by allowing your own point of view be influenced by them.
My Perspective –
UGC platform that allows people to share how the big issues relate to them in their daily lives.